Showing posts with label Advertising. Show all posts
Showing posts with label Advertising. Show all posts

Monday, November 14, 2011

Wake up in the morning and I...



Every day, I wake up in the morning and I feel like P.Diddy. Only the poorer, less groomed, less black version of him.

After 4+ years of being in the advertising industry, I decided to take a step back and step out of the industry. It's just not me on a long term basis. I still love music a lot though, and I think I'm learning to enjoy it and somehow draw a line between loving music for the heck of it and critiquing music for work, and when to let those lines blur and mingle like they're sluts, I MEAN single.

With no steady income yet, I foresee through my Christmas ornament ball that I'll be slaving my ass off for quite some time looking for freelance jobs, and developing the sewing business idea with my mom further.

I've been working on wedding card designs (the pop up ones you see below, which are still WIP), composing music for a simple video, designing party printables for a little boy's party, recording some vocals and vo samples in our "home studio" (thank GOD for a husband who already has the equipment back from his band days, and btw the setup is nothing fancy just a mic, a preamp, and my computer haha), and the most challenging task was to draft out a design for a skirt for a couple of bridesmaids, based on a few reference pictures. In between all that, the days and nights were filled with working on revisions.

The one thing I find ironic is that I don't have time to cook a decent meal even though I'm working from home. SHEESH.

People think that just because I'm working from home, I'm sipping a cuppa with my pinkie in the air and listening to bossa nova while having a facial done. It's totally true, if you haven't been reading what I wrote above.

Every day starts with a 3-in-1 Nescafe Ipoh White Coffee (love that stuff, pictured above of course), feeding the guppies, doing the laundry, getting on the computer or sewing machine, working til I get hungry, eating a 10-min meal cause I can't waste any time, getting back to work again until I get hungry, possibly having a semi-decent dinner with my husband, getting back to work again, and finally sleeping at 3am.

Now back to the coffee. Coincidentally, I was an extra in the commercial for this coffee that I drink every morning LOL. It was... very hot. As in, the set's lights were very hot. My armpits kept sweating. I really don't want to know what hell is like.



Thursday, September 29, 2011

Whore House Analogy on Falling in Love

You walked into a whore house and mamasan presented you this really gorgeous whore. You spent a night with her, and that night was orgasmic. After leaving the whore house, memories of that night kept playing back in your head. You could remember every single detail because of her. You were really in love with her. She was amazing.

A few days later you returned to the whore house and asked for a new whore. Mamasan asked if you would like the previous whore that you so loved, you said no, I want to try something new, yet something that would make me feel the same way before. Mamasan then brought you a new whore.

So you spent a night with this new whore, she was good, but not as great as the previous whore that you had fell in love with earlier. What was wrong, you asked the new whore, why can't you be like the previous whore so that I can fall in love with you too and feel the same way as I did with her?? Would you please wear the robes of the previous whore so you would look more like her when she undress, would you please speak in a higher tone so your voice would sound like hers when she whispered, would you please cut off your locks so your silhouette would mirror hers when she moved??

The moral of the story: If you've heard a song a million times and fell in love with it, of course the song is memorable, of course nothing else would stand up to being as memorable as that track.

p/s: Whore house analogy was something I learnt from my good friend SJ. He has all sorts of whore house analogies for whatever situations you can think of LOL.

Wednesday, September 14, 2011

Internet for Adam

My mom has been teaching speech to hearing impaired children for many years, and she's always told me stories of her students. She also has tuition lessons at home and I gave them basic lessons on using computers to encourage them to have fun with computers. Despite not being able to talk, they were just regular kids, and like any other regular kids, they wanted to have fun, they wanted to tease each other, they wanted to be naughty.

I like this ad because it raises awareness. I don't know how much of it was scripted, but still it's a good message. But I wished the music was less sappy, and more happy. Right now the music sounds like it's trying to ask for pity, which is always the route taken when we talk about people with disabilities. And most of the time, these people do not want pity. They just want to be like a regular person, having fun, teasing each other, and being naughty. :-)




Thursday, August 25, 2011

Dear Malaysians




Let's forget about being good Malaysians for a while, and just try to focus on being good people, on trying to have a good heart, and on trying to do the right thing. 

That's how Malaysia is going to be a better country in the future.

You may be a school teacher, a stay at home mom, a student, a janitor, a politician, a rockstar-- it doesn't matter. Let's just start with this small seed in our heart. You want a better Malaysia, right? 



p/s: I'm so, so, so, SO proud of my husband because he came up with this idea and together with the awesome team of creatives (in the agency, the client, and the production side), they came up with this viral video. You will see him in the video, holding a sign about apologizing for not returning a stranger's wallet he found in a taxi-- that incident happened to him when he was 14 years old. So yes, true story! :-p

Wednesday, February 09, 2011

Thanonchai

Thanonchai directed this ad. It gave me goosebumps, and makes me want to live and chase my dreams.


I found an old interview he did with Agency.Asia, and absolutely loved how honest and humble he was. Here's my favourite excerpt from the interview that made me laughed out loud:


"I'd like to say that advertising is like a "shit". If we produce the advertisement that can do just advertising, it's like you put the shit on the concrete floor. But if we create the advertisement that can make highly sale for clients and can also change the way people think to be a positive way. Advertisement becomes an inspiration to the audience to do better thing in their lives. Then, that advertisement is like a shit that you put it on a grass field and it becomes a fertilizer and make the world even better. Advertising will not be just an advertisement."

Thank you, Thanonchai :-)

Monday, March 08, 2010

Mesti client tulis sendiri


Today I saw the tagline for Kyocera printers on a taxi. It went something like:

"When choose printer... See cost... Not brand."


Ermm.. ok lor.