Wednesday, February 09, 2011


Thanonchai directed this ad. It gave me goosebumps, and makes me want to live and chase my dreams.

I found an old interview he did with Agency.Asia, and absolutely loved how honest and humble he was. Here's my favourite excerpt from the interview that made me laughed out loud:

"I'd like to say that advertising is like a "shit". If we produce the advertisement that can do just advertising, it's like you put the shit on the concrete floor. But if we create the advertisement that can make highly sale for clients and can also change the way people think to be a positive way. Advertisement becomes an inspiration to the audience to do better thing in their lives. Then, that advertisement is like a shit that you put it on a grass field and it becomes a fertilizer and make the world even better. Advertising will not be just an advertisement."

Thank you, Thanonchai :-)

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